Dear Students
This
document on Advertisements offer an exhaustive compilation of varied
types of advertisements, used for personal and official purposes, with
examples. Kindly refer to it while writing and practising assignments on
Advertisements.
ADVERTISEMENTS
PURPOSE:
·
To persuade people to buy
CHARACTERISTICS:
a.
Must stand out and grab attention
b.
Must sustain attention – provide clear information,
transmit message about the product’s utility, establish supremacy above other
similar products
c.
Must utilize the limited ad space
effectively
d.
Must convince the potential consumers to
accept the message and buy
TYPES:
I.
Classified Advertisements:
i.
Appear in a particular section of the paper
according to the type
ii.
Generally brief as the advertiser is billed by the
word
iii.
To make it brief- grammar is generally ignored,
abbreviations and certain words peculiar to the product are used
iv.
Sometimes – no contact address given- a P.O. box number is provided by newspapers
to maintain secrecy
Types:
a. Situations Vacant
b. To – Let
c. Property for Sale
d. Sale of Vehicle
e. Sale of Household goods/
equipments
f. Services – Packers and Movers,
Counseling, Training, Detectives
g. Lost or Found
h. Missing person or pet
i. Matrimonial
j. Travel and tours
k. Appeal
l. Pets and livestock
m.Educational institute
n. Business proposal
II. Display/ Commercial Advertisements
i.
Graphically designed
ii.
Various shapes and sizes
iii.
Often with logos, photos, drawings, or borders
iv.
An advertisement with a border or pictures will be
a display advertisement, even if it is in the classified section
v.
Found throughout the newspaper
Types:
i.
Local or retail – emphasizes on merchandize,
products or services available at stores in the community
ii.
National – promote countrywide operations like a
soap or a car
DETAILED
ANALYSIS
CLASSIFIEDS
CLASSIFIEDS
Situations Vacant
i.
Begin with ‘Wanted’ / ‘Required’
ii.
Write the name of the organization
iii.
Indicate post, no. of vacancies
iv.
Include essential qualifications, experience
v.
Give preferences – age, sex of candidate, fresher/
experienced
vi.
State pay scale, perks, opportunities for growth
vii.
Mention mode of applying – online, courier,
personally
viii.
Inform about interview procedure
ix.
Contact address and phone number of employer
To – Let
i.
Begin with ‘Wanted’ or ‘Available’
ii.
Indicate type of accommodation – flat/ bungalow/
villa
iii.
Describe – carpet area, porch, garage, store,
garden, size of rooms, BHK, bathrooms
iv.
Indicate direction/ location – sun facing/ park
facing, well lit, corner/ two sides open, proximity to market/ school,
landmarks
v.
State type of construction – earthquake resistant,
etc
vi.
Details of facilities - water/ electricity supply
vii.
Preference of tenants –bachelor/ small family/
company lease
viii.
Rent amount – negotiable/ fixed
Property
for sale
Kind of property (house/bungalow/flat/villa/cottage/ floor)
If commercial, you can mention -
i.
Conference room
ii.
Reception
iii.
Pantry
iv.
Centralized AC
v.
Server
vi.
Computerized/web cam
vii.
Tiffin facilities
viii.
Video conferencing
ix.
Proper flooring and wall-to-wall carpet
x.
Plasma TG/Projector
Specify the location /area
i.
Nearby market
ii.
Recreational/sports club
iii.
Sun facing
iv.
Based on vaastu.
Facilities (toilet/kitchen/Balcony/ store room)
Area in sq. yards
Price expected
i.
Negotiable
ii.
Payment in 2/3 installments
·
Contact address / phone no
Sale of Vehicle
Mention the
i.
Heading
ii.
Model/ year of manufacture
iii.
Features/ accessories fitted
iv.
Mileage
v.
Kilometers done
vi.
Make
vii.
Colour
viii.
Condition
ix.
Ownership details
x.
Insurance details
xi.
Contact details
Sale of household goods
i.
Name of the item
ii.
Brand/ model/ year of manufacture
iii.
Condition
iv.
Contact address/ phone number
Services
Detective
services
i.
Mention the name of agency
ii.
Work timings and scope
iii.
Services provided
iv.
Qualification of detectives
v.
Guarantee of anonymity
Packers and Movers
i.
Mention the name of the agency
ii.
Qualities that make them trustworthy
iii.
Scope of business dealings
iv.
Customer care facilities
Lost or Found
i.
Begin with ‘Lost’ or ‘Found’
ii.
Specify item
iii.
Brief physical description
iv.
Where and when lost/ found
v.
Reward – optional
vi.
Contact number
Missing person or pet
i.
Heading – ‘Missing’
ii.
Physical description – Person (name, age, height,
complexion, built, health, mental condition, identification marks, clothes);
Pet (name, breed, colour, fur, identifying features)
iii.
State missing since when, from where
iv.
Reward, if any
v.
Contact address and phone no.
Matrimonial
i.
Begin with ‘Wanted’ or ‘Required’
ii.
Personal details – appearance, educational
qualifications, family members and background
iii.
Professional details
iv.
Preferences in religion, etc.
v.
Contact address and phone no.
Travel and Tours
i.
Begin with the phrase – ‘Package Available’
ii.
Name of the travel agency
iii.
Details of destination and duration
iv.
Details of the package – boarding, lodging
v.
Cost and discount
vi.
Contact address, phone number
Appeal
i. Begin with ‘Appeal’ or ‘Help
Required’
ii. Specify nature of appeal
iii. Brief description of the problem
iv. Specify the demand
v. Contact address and phone number
i. Begin with the word ‘Sale’ or
‘Purchase’
ii. Specify animal, breed
iii. Mention pedigree, parentage
iv. Brief physical description
v. Details of vaccination
vi. Other details – training,
qualities
vii. Price expected
viii. Contact address, phone number
Educational Institute
i.
Name of the institution
ii.
Courses, classes offered
iii.
Eligibility criteria
iv.
Facilities
v.
Fee
vi.
Last date for registration
vii.
Address/ contact details
Business proposal
i.
Name, nature of organization
ii.
Business it deals in
iii.
Requirements
iv.
Contact number
COMMERCIAL ADVERTISEMENTS
i.
Put up by corporate or business house
ii.
Eye catching, glamorous
iii.
Vary in shape and size
iv.
No set format
v.
Visually appealing – catchy headlines, slogans, punch lines, witty
expressions and visuals
vi.
Classified – formal language; commercial – informal
IMPORTANT POINTS TO BE INCLUDED
1.
Name and address of the advertising agency/ institution/ organizer
2.
Details of products/ service advertised
3.
Special attraction/ discounts
4.
Areas covered by these: educational institutes, consumer goods, product
launch, etc.
best
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